100 SHOPPERS

Advertising campaign does not end with its implementation. Its effectiveness should also be measured, which is emphasized by specialists from 100shoppers.com. According to experts, this is a key element of the entire sales process, on which the future of the entire company may depend. A single campaign consists of a number of variables – each product has a specific audience that can be reached in a specific way. Sometimes it's primarily social media, other times it's paid advertising. Action strategies are created after an in-depth data analysis and months of research. How to check that the campaign paid off? Certainly, the best measure is sales volume. But could anything have gone better? Or have some areas been neglected? This is why measuring the effectiveness of a marketing campaign is so important.

An alternative to external audits are useful online tools that track and report customer activities on an ongoing basis. A novelty on the market is the Where-To-Buy widget implemented on the manufacturer's website or campaign landing page. Seemingly, it is an add-on to a website that, when pressed, expands a list of online stores with links. However, if one looks closer, it turns out that this solution is an important analytical tool that hides countless functions. Firstly, it allows to optimize the shopping path already at the stage of campaign implementation. Thanks to this, instead of losing customers just before finalizing the sale, people interested in the product are redirected to the retailers of their choice.

When it comes to campaign analytics, the widget offers further benefits. Together with the functional button, the manufacturer receives the ability to track the data left behind by customers. Their behavior on the website, decisions made, and even the path they traveled to reach the landing page are collected and presented in the form of marketing campaign analysis. It is possible to monitor consumer behavior in real time and make possible corrections during the sales campaign. Well-designed graphically and transparent reports with information on traffic or sales are then sent to the appropriate departments, where decisions are made, e.g. about reallocating funds to specific sales channels. This is an easy way to measure campaign effectiveness in detail.